Back to All Items

CASE STUDY: From broilers to pullets, one farmer’s story, Poultry World

Source: First published in Poultry World on 23 June, 2017.

A move away from broiler production to pullet rearing is paying off for one Somerset farming family. Poultry World reports from Jonathan Hebditch’s farm at Martock.

Four years ago, the Hebditch family moved out of broiler production after becoming disillusioned with the system and the relentless crop cycle and variability of margins. At the time it marked a significant point in the family’s history as it marked the end of many decades of poultry production.

The move into pullet production was through word of mouth. Nick was speaking to a neighbouring farmer who had started producing pullets for Humphrey Feeds and Pullets.

The firm’s Charles MacLeod explained the changes required for the different process of rearing birds that have another year of egg production ahead of them. Initially cautious, they understood the difference and the family was keen to proceed as pullet rearers.

Read the full article on the Poultry World website here.